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74% Of Canadians Prefer Webrooming, Showrooming Also On The Rise [Study]

By Dave Forde / September 19, 2014

Just in, some new data from a recent study from phase one of “Citizen Tech,” which is a North American study commissioned by Citizen Relations and powered by Vision Critical’s Customer Intelligence Platform, far more Canadians surveyed say they are comparing products online and then purchasing in store (74 per cent) rather than the reverse […]

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98% Of US Publishers Trade Ads Programmatically [Report]

By Dave Forde / August 5, 2014

New research from Interactive Advertising Bureau (IAB) and Winterberry Group has revealed some interesting finding about the programmatic landscape in the United States according to their “Going Global: Programmatic Audience Development Around the World” report.  It was conducted across 145 advertisers, publishers, technology service providers in the US. According to the data, only 1.7 per […]

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Up, Up, And Away As Online Ad Revenues Surpasses TV In Canada [Report]

By Dave Forde / June 10, 2014

The nah sayers said it would never happen, but you did it! History has been made and for the first time, online advertising revenue has surpassed that of television advertising revenue in Canada.  This new data is part of PWC’s Global and Entertainment Media Outlook report which went on to indicate that Internet advertising brought in $3.8 […]

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Global Mobile Data Traffic Will See Massive Growth By 2018 [Report]

By Dave Forde / February 14, 2014

Cisco recently released the results of a new study that looks at the current and future growth of global mobile traffic, as a marketer this becomes crucial to know when you look to planning out the future of your business and growth potential.  Some interesting trends in the report also reveal: 1. Transitioning to Smarter […]

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Top 10 Most Influential Brands In Canada [Ipsos-Reid] #FFWD2014

By Dave Forde / January 29, 2014

Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study. Most Influential Brands in Canada 2013 Google Facebook Microsoft Apple Visa Tim Hortons YouTube President’s Choice *NEW in 2013* Walmart MasterCard *NEW in 2013* No major surprises as we look at this year’s […]

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6 Trends That Will Drive A Shift In Media And Entertainment In 2014

By Dave Forde / January 8, 2014

Sandvine issued a report that showed more than 50% of all video streaming content on the Internet so we are definitely in a new era, and it is only going to increase over the years.  This morning, EY released a new report on the Future of Television that identifies six key trends that will transform television in the […]

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The Top 10 Over Used Buzz Words On LinkedIn For 2013

By Dave Forde / December 11, 2013

With over 200M users around the world LinkedIn has learned a thing or two about how people use the social network.  Earlier this morning they published this handy infographic which answers the question, “What are the top 10 over used buzz words on LinkedIn?” Responsible Strategic Creative Effective Patient Expert Organizational Driven Innovative Analytical So […]

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Admit It, You’ve Taken A “Selfie,” Survey Shows 53% Of Canadians Have Taken A Selfie

By Dave Forde / December 3, 2013

According to Oxford Dictionary, the 2013 Word of the Year is “selfie.”  For those who may not know, a “selfie” is defined as “a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone.” Even Justin Bieber’s getting in on the act in a big way.  We were able to get Joseph Ottorino, Managing Director, Virgin Mobile […]

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