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All posts in "Knowledge Centre"

Research – Latest email metrics and trends

By Dave Forde / August 16, 2006

eROI has released their latest study on email marketing trends, data was compiled using over 300 respondents. Below is a snapshot of soem key findings, or download the full study here. What client to people use? Outlook 2003 still continues to be the dominent usage amongs busines with 20%, a distant second is Outlook 2000 […]


Research – Who's listening to podcasts in Canada?

By Dave Forde / August 2, 2006

Sequentia Communications and Caprica Interactive Marketing have joined forces to find out “what Canadian have to say about podcasting”. Some of the questions asked include: How familiar they are with the word “podcasting” Which podcasts they’re currently listening to What’s important in a podcast How long and how often they want new podcast episodes How […]


Research – How bloggers are changing the world

By Dave Forde / July 31, 2006

The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world. A national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on […]

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