All posts in "Knowledge Centre"

Who is watching mobile video and where are they watching from?

By Dave Forde / September 29, 2006

Telephia, has the answer with their latest research findings. According to the data, “contrary to popular belief, mobile video usage is being consumed by older age groups, not just the 18 year olds. Fifty percent of mobile video users are 25-36 year olds, compared to 24 percent of the total mobile population (see Table 2). […]


Internet Advertising Revenues continue to grow in '06

By Dave Forde / September 26, 2006

The latest data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) was released yesterday “covering Q2 and the first six months of 2006. Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005. Internet advertising revenue […]


Research – Latest email metrics and trends

By Dave Forde / August 16, 2006

eROI has released their latest study on email marketing trends, data was compiled using over 300 respondents. Below is a snapshot of soem key findings, or download the full study here. What client to people use? Outlook 2003 still continues to be the dominent usage amongs busines with 20%, a distant second is Outlook 2000 […]


Research – Who's listening to podcasts in Canada?

By Dave Forde / August 2, 2006

Sequentia Communications and Caprica Interactive Marketing have joined forces to find out “what Canadian have to say about podcasting”. Some of the questions asked include: How familiar they are with the word “podcasting” Which podcasts they’re currently listening to What’s important in a podcast How long and how often they want new podcast episodes How […]


Research – How bloggers are changing the world

By Dave Forde / July 31, 2006

The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world. A national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on […]

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