It is hard to find a marketing campaign that does not have a social media component, with over a billion people using social media on a daily basis it has become the default platform to reach the masses. We found an interesting infographic that should help you with your next campaign and emphasizes the following (7) points:
A new survey shows that Snapchat is still the favorite social platform among Gen Z
Disney has confirmed its acquisition of the 21st Century Fox’s entertainment assets for $52.4 billion this morning.
Are you looking to reach an audience of 18 – 34 year olds? According to the comScore’s 2017 US Mobile App Report here are the most popular apps use by millennials:
Is your smartphone the last thing you look at each night, and the fist thing you grab in the morning? Do you start to sweat if you realize you do not know where you phone is? Well if you are a millennial (aged 16-30) then you are probably in a group of people who spend […]
Blackhawk Network released the results from a survey this week that shows consumers want a convenient shopping experience this holiday season and will be using a mix of traditional, online and mobile ways to shop as a result. The survey took a look at how consumers research, purchase and give gifts as well as their mobile and […]
Today, PayPal released the finding of a joint study with Ipsos reveals that, Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is a new retail trend in Canada. Today, 14 per cent of mobile connected commuters shop while in transit, and three in four Canadians (76%) […]
Broadband and network solutions provider Sandvine released its report on global Internet usage trends today, with data collected as part of the company’s Global Internet Phenomena Program. Netflix continues to be the leading application in Canada accounting for over 34% of video downstream traffic in the peak evening hours. Just four years ago, Netflix accounted for only 13.5% of […]
Readers of Profectio should not be surprised to hear Zenith Optimedia’s latest predictions that calls for Internet advertising to surpass that of TV advertising in the next 2 – 3 years. With more consumers using mobile devices such as smart phones and tablets the Internet has become the “do all things” as people consumer more […]
Yesterday was Data Privacy Day, which is an International moment where privacy professionals, corporations, government officials, academics and students around the world highlight the impact that technology is having on our privacy rights and underlines the importance of valuing and protecting personal information. As part of the day, the Office of the Privacy Commissioner of Canada […]
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