Here Are The Most Important Apps To Millennials
By Dave Forde / August 28, 2017Are you looking to reach an audience of 18 – 34 year olds? According to the comScore’s 2017 US Mobile App Report here are the most popular apps use by millennials:
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Addicted To Mobile, Millennials Spend One Day Per Week On Devices [Survey]
By Dave Forde / November 19, 2015Is your smartphone the last thing you look at each night, and the fist thing you grab in the morning? Do you start to sweat if you realize you do not know where you phone is? Well if you are a millennial (aged 16-30) then you are probably in a group of people who spend […]
Survey Shows Omnichannel Is In, Traditional Shopping Is So Yesterday
By Dave Forde / November 18, 2015Blackhawk Network released the results from a survey this week that shows consumers want a convenient shopping experience this holiday season and will be using a mix of traditional, online and mobile ways to shop as a result. The survey took a look at how consumers research, purchase and give gifts as well as their mobile and […]
75% Of Canadians Embrace Commuter Commerce
By Dave Forde / November 10, 2015Today, PayPal released the finding of a joint study with Ipsos reveals that, Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is a new retail trend in Canada. Today, 14 per cent of mobile connected commuters shop while in transit, and three in four Canadians (76%) […]
Netflix Continues To Dominate, But Are shomi Or CraveTV Catching Up [Report]
By Dave Forde / September 24, 2015Broadband and network solutions provider Sandvine released its report on global Internet usage trends today, with data collected as part of the company’s Global Internet Phenomena Program. Netflix continues to be the leading application in Canada accounting for over 34% of video downstream traffic in the peak evening hours. Just four years ago, Netflix accounted for only 13.5% of […]
ZenithOptimedia Says, Internet Ad Spending Will Over Take TV Very Soon
By Dave Forde / June 23, 2015Readers of Profectio should not be surprised to hear Zenith Optimedia’s latest predictions that calls for Internet advertising to surpass that of TV advertising in the next 2 – 3 years. With more consumers using mobile devices such as smart phones and tablets the Internet has become the “do all things” as people consumer more […]
Happy Data Privacy Day, 34% Canadians Concerned About Security
By Dave Forde / January 29, 2015Yesterday was Data Privacy Day, which is an International moment where privacy professionals, corporations, government officials, academics and students around the world highlight the impact that technology is having on our privacy rights and underlines the importance of valuing and protecting personal information. As part of the day, the Office of the Privacy Commissioner of Canada […]
Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2015
By Dave Forde / January 28, 2015Like clock work, Steve Levy, Chief Operating Officer at Ipsos Reid Canada took the stage as part of the annual FFWD: Advertising & Marketing Week to announced its annual, and once again Google took the top spot. Most Influential Brands in Canada 2014 Google Microsoft Facebook Apple YouTube Walmart Visa Tim Hortons Samsung *NEW to […]
Mirror Mirror On The Wall, Where Is The Biggest Ad Spending Of Them All? [Report]
By Dave Forde / November 7, 2014“Mirror mirror on the wall,” where will be biggest ad spending be of them all? According to some new data from Forrester Research, online advertising spending will overtake tv by 2016 in the US (which we can assume would be similar in Canada). They further predict that online marketing is expected to reach $103 billion […]
74% Of Canadians Prefer Webrooming, Showrooming Also On The Rise [Study]
By Dave Forde / September 19, 2014Just in, some new data from a recent study from phase one of “Citizen Tech,” which is a North American study commissioned by Citizen Relations and powered by Vision Critical’s Customer Intelligence Platform, far more Canadians surveyed say they are comparing products online and then purchasing in store (74 per cent) rather than the reverse […]
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