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All posts in "Industry Opinion"

As A Brand, Is Social Media Still A Viable Advertising Option?

By Dave Forde / March 26, 2018

Facebook, Google, and Twitter have been called into question as to their part in the Russian meddling with the US election; George Soros said during his speech in Davos that Facebook and Google’s days are numbered; Marc Benioff, CEO of Salesforce said that Facebook should be regulated like the cigarette industry. Readers have been writing in wondering whether social media is still a viable advertising option for brands looking to engage with their target audience.


Should We Hire A PR Agency Or Use A Newswire Service?

By Dave Forde / March 20, 2018

What is the difference between a company using a Newswire service vs. hiring a public relations (PR) agency? The difference between using a Newswire service vs hiring a PR agency is the degree of personalized communication that you would receive for your announcement. A newswire service is great for a mass communication approach, and for distributing press materials to certain industries. A newswire service is able to reach a plethora of media contacts with not much effort.