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How to jump into the Web 2.0 space?

By Dave Forde / September 6, 2006

Simple, buy a Web 2.0 company. Yesterday, aside from the daily dose of spam, one of the first emails to arrive in my box was a request for help finding a business to buy. Ironically a few hours later the announcement from Tucows that they’ve purchased Kiko which is a AJAX calender application for $258,100 […]

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Johnson Buddies looks to clean up online with advergames

By Dave Forde / September 5, 2006

Advergaming has become big business and more and more corporations are leveraging it for their Internet marketing campaigns. We recently caught up with Sean MacPhedran, Director of Creative Strategy of Fuel Industries to discuss their recent campaing for Johnson’s®. In your press release you said “65% of women aged 25 – 34 are playing video […]

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Toronto and Ottawa PR professionals have a new monthly home

By Dave Forde / August 25, 2006

A group of PR practitioners and we dare say “PR 2.0” enthusiasts have come together to launch a monthly meetup for similar minded PR professionals. Third Monday will be for those in Ottawa, while the home for Toronto will be Third Tuesday. Joseph shares some thoughts on what has lead up to the formation of […]

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Levi's Canada wants to puts an iPod in your pocket

By Dave Forde / August 14, 2006

Levi Strauss & Co. (Canada) Inc. has announced a new product just in time for the back to school rush – Levi’s(R) RedWire(TM) jeans. Bringing the world of technology to denim in this unique partnership. Looking to continue to be a strong brand in the under 30 marketing, they’ve putting the cool in your pocket […]

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Indigo gift cards go viral

By Dave Forde / August 10, 2006

Chapters/ Indigo launched a new online contest and campaign earlier this week called Design Your Own. Tim Emery of Visible Media shared a few details on the campaign. “The objective is to enable and create an opportunity for the tween segment to engage and participate in the Chapters/ Indigo brand.” Participants can vote on one […]

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CanWest MediaWorks Launches bbTV, Canada's First Media Player for BlackBerry

By Dave Forde / August 8, 2006

CanWest MediaWorks and Rogers Wireless today announced the launch of bbTV, the first media player to deliver content for BlackBerry® in Canada. bbTV will offer Rogers Wireless customers access to near TV quality synchronized audio and video files of leading CanWest MediaWorks content, including breaking and daily news from Global News, Global National, Global Morning […]

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Call for speakers – Canada's Word of Mouth Marketing Conference

By Dave Forde / August 8, 2006

“Did you catch that great movie?” “I just bought the most amazing….” Word of Mouth Marketing – it is powerful, it is proven, it is about people. Brands such as Coke, Google, YouTube We have some industry experts already lined up, and looking for a few additions to round out what will be a power […]

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INOVENTIV Launches Online Search&Display Real Estate Campaign for Terra Holdings

By Dave Forde / August 8, 2006

STONEY CREEK, ONTARIO, Aug 2006: An innovative development in online advertising hit the web sites on The New York Times this week. The Real Estate Search&Display campaign is being launched by Terra Holdings LLC and created, developed and deployed using patent-pending technology by Inoventiv (Canada) Corp. This revolutionary online advertising property search innovation features the […]

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Eye Weekly.com relaunches

By Dave Forde / August 3, 2006

Eye Weekly, is a Toronto based publication targeting Canada’s urban 18 – 34 year old demographic has recently completed the relaunch of their website with the help of Visible Media & Hog Town Consulting. I took a minute to discuss the project with Patrick Dinnen from Hogtown Consulting about the project. Why the re-launch? There […]

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