All posts in "Features"
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Toronto Star asks Torontians "why ask why?"

By Dave Forde / September 20, 2006

Toronto Star, Canada’s largest daily newspaper has just launched a new site www.thestar.com/askwhy The campaign will be the largest marketing campaign the Star has run in recent history. It will run for 12 weeks and will appear on TV, radio, cinema and in magazines as well as in the Toronto Star. They will also leverage […]

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Rogers Publishing gets cozy with parents across Canada

By Dave Forde / September 20, 2006

Rogers Publishing looks to get cozier with parents across Canada with their latest purchase of CanadianParents.com, adding to their existing 1.8 million Canadian eyeballs through their print and online publication Todaysparent.com. Originally launched in 1996 by Tracy Keleher, Founder and Business Development Manager, she has grown the online destination to over 1,000,000 pages views per […]

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TSN Zooms into the new NFL Season

By Dave Forde / September 19, 2006

Zoom Media and TSN partner to bring the big screen to the small screen. In a campaign that started September 11th and will run for 17 consecutive weeks TSN will promote its TSN “NFL Football” throughout Zoom Media’s Digital Networks. Football-watching, sport-loving men frequenting Zoom Sport and Zoom Resto-bar venues in Toronto and Vancouver will […]

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5 Tips for finding your next job

By Dave Forde / September 6, 2006

Last month The Creative Group released results from their annual survey. There should be no surprise that Internet marketing still remains a hot area for job growth. Other interesting results include – most used tactics include ads online (48%), networking (42%) and leveraging a recuiting firm (36%). We also did a follow up interview with […]

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How to jump into the Web 2.0 space?

By Dave Forde / September 6, 2006

Simple, buy a Web 2.0 company. Yesterday, aside from the daily dose of spam, one of the first emails to arrive in my box was a request for help finding a business to buy. Ironically a few hours later the announcement from Tucows that they’ve purchased Kiko which is a AJAX calender application for $258,100 […]

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Johnson Buddies looks to clean up online with advergames

By Dave Forde / September 5, 2006

Advergaming has become big business and more and more corporations are leveraging it for their Internet marketing campaigns. We recently caught up with Sean MacPhedran, Director of Creative Strategy of Fuel Industries to discuss their recent campaing for Johnson’s®. In your press release you said “65% of women aged 25 – 34 are playing video […]

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Toronto and Ottawa PR professionals have a new monthly home

By Dave Forde / August 25, 2006

A group of PR practitioners and we dare say “PR 2.0” enthusiasts have come together to launch a monthly meetup for similar minded PR professionals. Third Monday will be for those in Ottawa, while the home for Toronto will be Third Tuesday. Joseph shares some thoughts on what has lead up to the formation of […]

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Levi's Canada wants to puts an iPod in your pocket

By Dave Forde / August 14, 2006

Levi Strauss & Co. (Canada) Inc. has announced a new product just in time for the back to school rush – Levi’s(R) RedWire(TM) jeans. Bringing the world of technology to denim in this unique partnership. Looking to continue to be a strong brand in the under 30 marketing, they’ve putting the cool in your pocket […]

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Indigo gift cards go viral

By Dave Forde / August 10, 2006

Chapters/ Indigo launched a new online contest and campaign earlier this week called Design Your Own. Tim Emery of Visible Media shared a few details on the campaign. “The objective is to enable and create an opportunity for the tween segment to engage and participate in the Chapters/ Indigo brand.” Participants can vote on one […]

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