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Innovating Through Performance Marketing #ACA360

By Dave Forde / October 9, 2012

Mark Fagan, iProspect, Client Services, Innovation and Strategy presented an interesting session at the at the #ACA360 Focus on Digital Marketing. He was able to provide some insight in the UK market as well as express some personal thoughts on challenges his company will face in 2013 in relation to Digital Marketing.

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It’s Not Mobile Marketing. It’s Just Marketing at its Best. #ACA360

By Dave Forde / October 9, 2012

Micheal Carter, Olson mobile presented a session entitled “It’s Not Mobile Marketing. It’s Just Marketing at its Best,” at the #ACA360 Focus on Digital Marketing. He had some very interesting perspectives on “The Rise of Mobile” and why we all need to be thinking of how it will effect our mobile marketing strategies. Be prepared marketers! Connection is […]

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Mobile in the Consumer Journey: How Mobile is Shaping the Future of Grocery Shopping #ACA360

By Dave Forde / October 5, 2012

Emily Taylor, Microsoft Advertising, Market Research and Intelligence Manager at Microsoft Canada presented an enlightening session at the #ACA360 Focus on Digital Marketing. She had some fresh perspectives on the future of Grocery Shopping and an interesting view on the influences of the head and heart in driving consumer activities; her session was entitled “How Mobile is Shaping the Future of Grocery Shopping.”

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ACA 360: Focus on Digital Marketing #aca360

By Dave Forde / October 4, 2012

Association of Canadian Advertisers held their third annual digital conference today where they invited a room full of advertisers and marketers to learn about the latest trends, insights, advances and best practices in digital marketing.

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