All posts in "Deal Flow"
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CBC & Fullscreen Unit On Multi-Year Digital Media Partnership

By Dave Forde / September 23, 2015

CBC and Fullscreen announced a new multi-year digital media partnership today, the CBC|Fullscreen Creator Network will aim to empower the next generation of storytellers in Canada. The partnership will allow the broadcaster to extend its audience reach, national footprint and sales opportunities with Fullscreen’s extensive expertise in developing and supporting digital content creators to build a […]

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Government of Canada Selects AdGear For Digital Advertising Solutions

By Dave Forde / September 16, 2015

Montreal-based AdGear has been selected by the Government of Canada as part of a new advertising contract.  In the deal, AdGear will be responsible for providing advertising technology infrastructure to enable cross-channel programmatic media buying for government departments. AdGear will supply the Government with the a number of their advertising solutions including AdGear Trader DSP; AdGear Trader DMP; AdGear […]

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Juniper Park And TBWA\Canada Merge Operations

By Dave Forde / August 24, 2015

As advertising agencies across Canada continue to shuffle their operations such as here, here and here, today TBWA Worldwide has announced today that it has merged TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately. The Juniper Park leadership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill […]

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Breaking: SGS International Acquires Traffik

By Dave Forde / August 5, 2015

Louisville-based SGS International (SGS), a global print production and packaging services company has just acquired Toronto-based marketing services firm Traffik. Traffik’s 90-person team of copywriters, art directors, strategists, client-service professionals and production artists will integrate into the SGS creative engine immediately. The common shared vision of both companies will allow for an increased offering to their […]

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JUST EAT Canada Eats Its Competition, Acquires Orderit.ca

By Dave Forde / July 20, 2015

As they look for further growth, JUST EAT Canada has just announced they have acquired fellow food ordering and delivery platform, Orderit.ca.  JUST EAT Canada’s presence extends across Canada including Toronto, Vancouver, Calgary, Montreal with more than 5,000 restaurants within their system. Terms of the deal were not disclosed.

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Breaking: w.illi.am/ Acquired By Paris’ Valtech SE

By Dave Forde / July 8, 2015

As agency acquisition week continues here (first, second) we now have a third agency in Canada that has been acquired as Montreal-based w.illi.am/ has been acquired by Valtech SE.  w.illi.am/ launched in 2008 and has clients such as Bombardier, Mary Kay, Yellow Pages, back in July 2011 Annie Levesque, Damien Lefebvre were appointed Co-Presidents of the agency. Valtech SE […]

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Taxi Takes Over Young & Rubicam

By Dave Forde / July 7, 2015

WPP owned advertising agency Young & Rubicam (Y&R) is folding its brand under sister agency Taxi Canada, with both agencies operating under the Taxi brand with its office located in downtown Toronto.  Y&R also has offices in Vancouver, Calgary and Montreal will remain unaffected by the change. The move is an attempt by the agency to […]

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High Road Capital Partners Acquires Ariad Communications

By Dave Forde / July 7, 2015

Toronto-based Ariad Communications has been acquired by High Road Capital Partners (HRCP) from Founder, Hugh Furneaux for an undisclosed sum.  Moving forward, Ariad will retain its name in Canada and partner with its US counterpart Bluespire Marketing, also owned by HRCP. “Many of Ariad’s clients have asked us about having a U.S. presence to support their business. We […]

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Sid Lee Acquired By Japan’s kyu

By Dave Forde / July 6, 2015

In ad agency shuffle news, Montreal-based Sid Lee has been acquired by kyu, which is a strategic operating unit of Hakuhodo DY Holdings based in Japan. kyu is a collective of creative companies that operates out of New York. Financial terms of the deal were not disclosed. Sid Lee will continue to operate its Canadian […]

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Diving Deeper Into Content Marketing, ScribbleLive Acquires Appinions

By Dave Forde / April 15, 2015

Toronto-based ScribbleLive was quite for a while, but looks like since their $12M in funding back in October of last year the company is becoming a big more aggressive to gain marketshare. Today, the company has announced it has acquired Appinions, a maker of an influence analytics marketing platform built on patented natural language processing and social […]

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