“Today’s acquisition strengthens our position as a mobile advertising leader in Canada, enabling us to deliver more data and deeper insights to our Canadian marketing partners,” said Sam Sebastian, President and CEO, Pelmorex Corp.
Toronto-based Gaggi Media and Toronto-based VMC Media are merging their collective forces to become one organization.
Looks like online auto marketplace Trader Corporate has a new home, this time with private equity firm Thoma Bravo.
For over a decade ThinData was the number one Canadian-based email marketing solution provider on the market, then in 2008 it was acquired by Transcontinental (now TC Media). TC Media integrated the technology into their TC Media’s 1:1 Marketing Solutions and Data Insights unit to create RELATION1 over the next few years. Fast forward to this […]
As they look to start of the year strong, Dentsu Aegis Network or Dentsu as we’ve come to know them made an acquisition this week that is aimed at helping the media network diversity its digital offering. Dentsu has acquired Grip Limited (Grip), who focuses creative, digital and branded content work. Grip was originally founded in […]
WPP’s GroupM has just announced that it has acquired The Exchange Lab for an undisclosed sum. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab has approximately 130 employees working in offices in London, New York, Chicago, Singapore, and Toronto, serving 700 […]
For a number of years Shaw Communications has wanted to play in the Canadian wireless arena, and late today that goal came true. Shaw Communications has announced it has acquired WIND Mobile for $1.6 billion. Shaw will acquire 100% interest in Mid-Bowline Group Corp. and its wholly-owned subsidiary, WIND Mobile Corp. “The global telecom landscape is […]
Montreal-based Atedra has been aggressively securing new wins over the last few months as the premium programmatic platform recently announced several new exclusive advertising representative deals with various publishers. Some of the sites that Atedra will represent include Passeport Sante, Divine, Doctissimo, SOS Cuisine, Cuisine AZ, MeteoCity, AutoAubaine, Auto KMH, Montreal Racing, and Caradisiac in the Canadian market. These […]
CBC and Fullscreen announced a new multi-year digital media partnership today, the CBC|Fullscreen Creator Network will aim to empower the next generation of storytellers in Canada. The partnership will allow the broadcaster to extend its audience reach, national footprint and sales opportunities with Fullscreen’s extensive expertise in developing and supporting digital content creators to build a […]
Montreal-based AdGear has been selected by the Government of Canada as part of a new advertising contract. In the deal, AdGear will be responsible for providing advertising technology infrastructure to enable cross-channel programmatic media buying for government departments. AdGear will supply the Government with the a number of their advertising solutions including AdGear Trader DSP; AdGear Trader DMP; AdGear […]
