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Bell Media Gets Warm With Danier

By Dave Forde / November 5, 2015

Bell Media announced a new partnership this week with apparel retailer Danier and their agency of record Geomedia for a new campaign featuring segments on several Bell Media platforms. The campaign is called Discover How Danier Does Winter, and began on Nov. 2 and runs through Dec. 27, with in-show integrations on key CTV programs, promos on Bell […]

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Campbell Canada Rolls Out Healthy Request, And Gets The Conversation Started

By Dave Forde / October 22, 2015

More and more Canadians are demanding healthier food choices, whether it be at home or on the road.  Campbell Canada is looking to challenge the perceptions of canned soup with their reinvented line called Healthy Request soups which boldly promises to never contain preservatives. The new product line is prepared with high quality vegetables, grains, […]

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SUBWAY Canada’s Prime Rib Melt Hits Prime Time In New Campaign

By Dave Forde / October 19, 2015

Canada, are you ready to have your taste buds explode? SUBWAY Canada’s Prime Rib Melt sandwich is returning to the restaurant’s menu today and will be available all across Canada. SUBWAY Restaurants has partnered with Canada Beef, the national organization representing the promotion of the Canadian cattle and beef industry worldwide, to bring its Prime […]

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MNP Says “Go Jays Go“ In Video Promo

By Dave Forde / October 15, 2015

As Toronto is swept up with Blue Jays fever, professional services firm MNP approached their agency Ariad to create a short video in celebration. You may remember, MNP was the backdrop to a catch of the year candidate with their wall ad placement from Kevin Pillar’s incredible catch earlier this year. To show their support […]

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Hemovel Takes Brand To New Heights With Slackline Campaign

By Dave Forde / October 9, 2015

Talking about hemorrhoid treatment is not exactly your typical water cooler conversation, that is why this week Hemovel launched a new campaign to help break the taboo and get people talking about hemorrhoid treatment going oral.  The goal is to drive brand awareness through an innovative live stunt and exciting video content. Hemovel turned to VIBRANT to help […]

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IKEA Canada Wants You To #GrabLifeByTheCatalogue

By Dave Forde / August 21, 2015

As the retailer prepares for its 2016 catalogue, IKEA Canada is rolling out its #GrabLifeByTheCatalogue campaign.  As part of their efforts, IKEA is encouraging customers to “Grab Life by the Catalogue”. The new campaign will see the arrival of mobile social vending machines at IKEA stores across the country that will reward customers with giveaways when […]

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Jim Beam Gets Ready To #MakeHistory With Millennial’s On Spotify

By Dave Forde / July 7, 2015

In their latest campaign, Jim Beam is tapping into Canadian Millennial’s and their love of music by offering them the chance to #MakeHistory via Spotify’s new Emerge campaign which launches for the first time in Canada today.  As part of the offer, Spotify users have the opportunity to choose from 13 emerging Canadian artists and vote for […]

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o.b. Wants Canadian Women To “Give Us One Period.

By Dave Forde / October 28, 2014

As they roll out their latest campaign called, “Give Us One Period,” o.b. tampons is looking to engage with Canadian women in hopes they will switch their tampon brand.  This is the first significant marketing activity for the o.b. brand in several years and in a fully integrated campaign that features a pilot program with […]

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FranWorks Reshifts Its Social Reach With Social Brand Amplifier

By Dave Forde / September 19, 2014

Earlier this week we told you about the latest product to from Toronto-based Reshift Media called Social Brand Amplifier, well it looks FranWorks Group of Companies has integrated the solution into their business.   FranWorks which owns and operates food brands such as Elephant & Castle, Original Joe’s, and State & Main locations across Canada […]

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