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All posts in "Campaign Corner"
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Are You Ready To ‘See The Big Picture’

By Dave Forde / December 15, 2015

This morning Cineplex Entertainment (“Cineplex”) unveiled a new integrated brand platform that asks Canadians to ‘See The Big Picture.’   Part of the goal is to help Canadian’s wear their busy schedules like badges of honour and that the need for entertainment and enjoyment is important now more than ever before. Cineplex wants to foster a […]

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Closing The Digital Gap, Post-it Helps Students Get Organized

By Dave Forde / December 9, 2015

As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds.  3M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the […]

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Best Buy Wants To Help This Holiday Season With The “Gift”

By Dave Forde / November 26, 2015

Best Buy is rolling out its new holiday campaign and it is all about the excitement of giving and receiving that perfect gift. Christmas is always a very busy time of the year and with that in mind Best Buy wanted a campaign that would stand out from all the holiday commercials featuring specific tech gifts. The […]

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Toronto Maple Leafs And Toronto Raptors Partner With Airbnb For Unique Overnight Experience At Air Canada Centre

By Dave Forde / November 17, 2015

The leader in community-driven hospitality services, Airbnb, is teaming up with Hockey Hall of Fame member and Toronto Maple Leafs legend Doug Gilmour and Maple Leaf Sports & Entertainment (MLSE), to provide one winner and a guest an ultimate sports weekend experience at Air Canada Centre. The winner and a guest will get special access to […]

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Bell Media Gets Warm With Danier

By Dave Forde / November 5, 2015

Bell Media announced a new partnership this week with apparel retailer Danier and their agency of record Geomedia for a new campaign featuring segments on several Bell Media platforms. The campaign is called Discover How Danier Does Winter, and began on Nov. 2 and runs through Dec. 27, with in-show integrations on key CTV programs, promos on Bell […]

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Campbell Canada Rolls Out Healthy Request, And Gets The Conversation Started

By Dave Forde / October 22, 2015

More and more Canadians are demanding healthier food choices, whether it be at home or on the road.  Campbell Canada is looking to challenge the perceptions of canned soup with their reinvented line called Healthy Request soups which boldly promises to never contain preservatives. The new product line is prepared with high quality vegetables, grains, […]

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SUBWAY Canada’s Prime Rib Melt Hits Prime Time In New Campaign

By Dave Forde / October 19, 2015

Canada, are you ready to have your taste buds explode? SUBWAY Canada’s Prime Rib Melt sandwich is returning to the restaurant’s menu today and will be available all across Canada. SUBWAY Restaurants has partnered with Canada Beef, the national organization representing the promotion of the Canadian cattle and beef industry worldwide, to bring its Prime […]

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MNP Says “Go Jays Go“ In Video Promo

By Dave Forde / October 15, 2015

As Toronto is swept up with Blue Jays fever, professional services firm MNP approached their agency Ariad to create a short video in celebration. You may remember, MNP was the backdrop to a catch of the year candidate with their wall ad placement from Kevin Pillar’s incredible catch earlier this year. To show their support […]

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Hemovel Takes Brand To New Heights With Slackline Campaign

By Dave Forde / October 9, 2015

Talking about hemorrhoid treatment is not exactly your typical water cooler conversation, that is why this week Hemovel launched a new campaign to help break the taboo and get people talking about hemorrhoid treatment going oral.  The goal is to drive brand awareness through an innovative live stunt and exciting video content. Hemovel turned to VIBRANT to help […]

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IKEA Canada Wants You To #GrabLifeByTheCatalogue

By Dave Forde / August 21, 2015

As the retailer prepares for its 2016 catalogue, IKEA Canada is rolling out its #GrabLifeByTheCatalogue campaign.  As part of their efforts, IKEA is encouraging customers to “Grab Life by the Catalogue”. The new campaign will see the arrival of mobile social vending machines at IKEA stores across the country that will reward customers with giveaways when […]

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