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All posts in "Campaign Corner"

Tequila Herradura Says LUCK IS EARNED In Global Campaign

By Dave Forde / September 19, 2016

Recently Tequila Herradura launched its newest global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication to craft and […]


“Crushing It” In New Holland Bloorview PSA

By Dave Forde / January 28, 2016

Holland Bloorview Kids Rehabilitation Hospital Foundation rolled out a new PSA recently that is aimed at helping crush barriers for kids with disabilities. The campaign, entitled “Crushing It”, launched in print, radio, TV and digital across Ontario. The campaign, which runs until March 4, shares the stories of clients of Holland Bloorview and how they are […]


Are You Ready To ‘See The Big Picture’

By Dave Forde / December 15, 2015

This morning Cineplex Entertainment (“Cineplex”) unveiled a new integrated brand platform that asks Canadians to ‘See The Big Picture.’   Part of the goal is to help Canadian’s wear their busy schedules like badges of honour and that the need for entertainment and enjoyment is important now more than ever before. Cineplex wants to foster a […]


Closing The Digital Gap, Post-it Helps Students Get Organized

By Dave Forde / December 9, 2015

As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds.  3M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the […]


Best Buy Wants To Help This Holiday Season With The “Gift”

By Dave Forde / November 26, 2015

Best Buy is rolling out its new holiday campaign and it is all about the excitement of giving and receiving that perfect gift. Christmas is always a very busy time of the year and with that in mind Best Buy wanted a campaign that would stand out from all the holiday commercials featuring specific tech gifts. The […]


Toronto Maple Leafs And Toronto Raptors Partner With Airbnb For Unique Overnight Experience At Air Canada Centre

By Dave Forde / November 17, 2015

The leader in community-driven hospitality services, Airbnb, is teaming up with Hockey Hall of Fame member and Toronto Maple Leafs legend Doug Gilmour and Maple Leaf Sports & Entertainment (MLSE), to provide one winner and a guest an ultimate sports weekend experience at Air Canada Centre. The winner and a guest will get special access to […]

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