All posts in "Account Wins"
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BoardSeat Hires scratch For Rebranding And Digital Campaign

By Dave Forde / October 20, 2015

As they look for a brand refresh, BoardSeat, a networking service for business professionals turned to Toronto-based scratch for help. As part of the assignment, scratch will create a digital platform. Scratch will be developing two digital entities: a website and a crowdfunding page. The goal is to create a more user-friendly approach and a creative […]

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Stanfield’s Selects Extreme Group As AOR

By Dave Forde / August 25, 2015

Stanfield’s, the iconic Canadian underwear brand has selected Extreme Group as its new Agency of Record (AOR,) marking the beginning of a new relationship between two national companies based both in Nova Scotia.   This marks the first time the two brands have worked together.

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Groupe Média TFO Selects Cossette As AOR

By Dave Forde / July 20, 2015

Groupe Média TFO, a French-language educational media agency, has hired Cossette to provide advertising, marketing and communications services for a three-year term. As part of the deal, Cossette will handle the expansion of Groupe Média TFO’s brand, its franchises and platforms in Ontario, Quebec, and wherever there is a need for high quality French-language educational resources.

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GroupM Signs With Microsoft Advertising Canada For Exclusive Ad Deal

By Dave Forde / January 29, 2015

Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of the exclusive partnership, GroupM and its agencies will have access to Microsoft’s newest multi-screen offerings for the first quarter of […]

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Hyundai Canada Selects FUSE Marketing As AOR

By Dave Forde / December 9, 2014

After a competitive pitch, Toronto-based FUSE Marketing was recently selected as Agency of Record (AOR) for Hyundai Auto Canada Corp. As part of the new assignment which began earlier in the year, FUSE has been focused on a number of new initiatives for the auto maker, some of the project include the creation of a […]

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Oboxmedia Signs Exclusive Agreement With Mashable For Canada

By Dave Forde / August 13, 2014

Montreal-based Oboxmedia has signed an exclusive agreement with Mashable in an advertising representative deal for Canada. “We feel the team at Oboxmedia is a great addition as we further our commitment to international expansion,” said Adam Ostrow, Chief Strategy Officer of Mashable. “With their intimate knowledge of the audience and experience working with the Canadian market we’re […]

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Crave It Restaurant Group Retains DECK Agency As AOR

By Dave Forde / July 24, 2014

DECK Agency announced today it has been selected as agency of record (AOR) by Crave It Restaurant Group  for its The Burger’s Priest, Via Cibo, and Stoney’s Bread Company brands. As part of the new agreement, DECK will manage everything from new restaurant launch strategy, and experiential marketing to public relations, and social media / community management. […]

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TC Media Becomes Digital Advertising Rep For Télé-Québec

By Dave Forde / June 2, 2014

TC Media has closed another exclusive advertising deal, this time they have been selected to represent the website telequebec.tv. Télé-Québec’s website, which includes a video section with more than 1,500,000 video connections per month, receives an average of 562,000 unique visitors and six million page views each month. The agreement provides for exclusive Canada-wide representation […]

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Quintessentially Lifestyle Canada Selects DECK Agency As AOR

By Dave Forde / May 15, 2014

Quintessentially Lifestyle Canada, the luxury private member-only and concierge provider, announced they have retained DECK Agency as Agency of Record. As part of the assignment, DECK will be tasked with full service design studio work, including all print and web services.  Quintessentially Lifestyle Canada, which re-launched in Canada in November 2013, is part of the […]

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