International beauty brand L’Oreal Paris has selected a new digital agency of record for Canada. After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency. As part of this new assignment, Cossette will provide L’Oréal Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management. The […]
Renew Life recently selected Toronto-based M&K Media as their media buying agency of record (AOR) in Canada. As part of the assignment, M&K Media will handle all media buying strategy, planning and execution for Renew Life. Since its launch in 2002, Renew Life has focused on digestive care and cleansing with its innovative natural health […]
When the team behind Pearl Morissette was looking to grow its brand awareness, the Ontario winery turned to Mackie Biernacki. They were very clear to stress one key request for Mackie Biernacki, “Don’t turn us into something we are not.” For the winery, this was a critical aspect to consider as the brand was looking for a new […]
After a major global review, Mindshare got the nod this week that will see the media agency appointed by Unilever to handle the brand’s business which extends across over 60 markets including Canada.
As they look for a brand refresh, BoardSeat, a networking service for business professionals turned to Toronto-based scratch for help. As part of the assignment, scratch will create a digital platform. Scratch will be developing two digital entities: a website and a crowdfunding page. The goal is to create a more user-friendly approach and a creative […]
Stanfield’s, the iconic Canadian underwear brand has selected Extreme Group as its new Agency of Record (AOR,) marking the beginning of a new relationship between two national companies based both in Nova Scotia. This marks the first time the two brands have worked together.
Groupe Média TFO, a French-language educational media agency, has hired Cossette to provide advertising, marketing and communications services for a three-year term. As part of the deal, Cossette will handle the expansion of Groupe Média TFO’s brand, its franchises and platforms in Ontario, Quebec, and wherever there is a need for high quality French-language educational resources.
Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of the exclusive partnership, GroupM and its agencies will have access to Microsoft’s newest multi-screen offerings for the first quarter of […]
After a competitive pitch, Toronto-based FUSE Marketing was recently selected as Agency of Record (AOR) for Hyundai Auto Canada Corp. As part of the new assignment which began earlier in the year, FUSE has been focused on a number of new initiatives for the auto maker, some of the project include the creation of a […]
Montreal-based Oboxmedia has signed an exclusive agreement with Mashable in an advertising representative deal for Canada. “We feel the team at Oboxmedia is a great addition as we further our commitment to international expansion,” said Adam Ostrow, Chief Strategy Officer of Mashable. “With their intimate knowledge of the audience and experience working with the Canadian market we’re […]
