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GroupM Signs With Microsoft Advertising Canada For Exclusive Ad Deal

By Dave Forde / January 29, 2015

Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of the exclusive partnership, GroupM and its agencies will have access to Microsoft’s newest multi-screen offerings for the first quarter of […]

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Hyundai Canada Selects FUSE Marketing As AOR

By Dave Forde / December 9, 2014

After a competitive pitch, Toronto-based FUSE Marketing was recently selected as Agency of Record (AOR) for Hyundai Auto Canada Corp. As part of the new assignment which began earlier in the year, FUSE has been focused on a number of new initiatives for the auto maker, some of the project include the creation of a […]

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Oboxmedia Signs Exclusive Agreement With Mashable For Canada

By Dave Forde / August 13, 2014

Montreal-based Oboxmedia has signed an exclusive agreement with Mashable in an advertising representative deal for Canada. “We feel the team at Oboxmedia is a great addition as we further our commitment to international expansion,” said Adam Ostrow, Chief Strategy Officer of Mashable. “With their intimate knowledge of the audience and experience working with the Canadian market we’re […]

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Crave It Restaurant Group Retains DECK Agency As AOR

By Dave Forde / July 24, 2014

DECK Agency announced today it has been selected as agency of record (AOR) by Crave It Restaurant Group  for its The Burger’s Priest, Via Cibo, and Stoney’s Bread Company brands. As part of the new agreement, DECK will manage everything from new restaurant launch strategy, and experiential marketing to public relations, and social media / community management. […]

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TC Media Becomes Digital Advertising Rep For Télé-Québec

By Dave Forde / June 2, 2014

TC Media has closed another exclusive advertising deal, this time they have been selected to represent the website telequebec.tv. Télé-Québec’s website, which includes a video section with more than 1,500,000 video connections per month, receives an average of 562,000 unique visitors and six million page views each month. The agreement provides for exclusive Canada-wide representation […]

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Quintessentially Lifestyle Canada Selects DECK Agency As AOR

By Dave Forde / May 15, 2014

Quintessentially Lifestyle Canada, the luxury private member-only and concierge provider, announced they have retained DECK Agency as Agency of Record. As part of the assignment, DECK will be tasked with full service design studio work, including all print and web services.  Quintessentially Lifestyle Canada, which re-launched in Canada in November 2013, is part of the […]

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Gold Bond Ultimate Taps TC Media For Multiplatform Campaign

By Dave Forde / April 1, 2014

The Gold Bond Ultimate skincare brand has chosen TC Media, Touché! and lg2 to design and execute the brand’s most significant multiplatform advertising and marketing campaign in English Canada. TC Media was selected as the preferred media partner given the company’s extensive reach to women across Canada through its comprehensive network of magazines, websites and […]

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Say Media Signs Exclusive Ad Deal With Hearst Magazines Digital Media In Canada

By Dave Forde / January 28, 2014

Say Media has been signed by Hearst Magazines Digital Media brands, as their exclusive partner in Canada to develop and manage advertising sales and  integrated content programs for some of its most popular sites, including Cosmopolitan.com, Equire.com, HarpersBazaar.com, Seventeen.com and Goodhousekeeping.com.  Hearst had its best month ever in December with more than 76 million unique views […]

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