All posts in "Account Wins"

ClearPier Selects Cue Digital Media For Exclusive Media Partnership

By Dave Forde / October 4, 2016

ClearPier announced that they have established an exclusive partnership with Cue Digital Media (Marketplace listing), to represent the company’s portfolio of premium websites in Canada across its Women’s Lifestyle, Music, Video, News, Finance, Sports and Entertainment verticals. As part of the agreement, Cue will leverage ClearPier’s proprietary technology to augment their programmatic, data management and […]

The Wall Street Journal Taps The&Partnership Canada

By Dave Forde / June 16, 2016

The Wall Street Journal has selected The&Partnership to lead its first dedicated marketing effort in Canada.

JWT Canada Gets Sweet As SPLENDA’s New AOR

By Dave Forde / May 12, 2016

J. Walter Thompson Canada (JWT) has been selected by SPLENDA as they have been selected as agency of record in Canada and the United States, following a competitive search and review process in both countries. JWT will be begin working on the brand as of June 1, 2016 with their first project focused on helping with […]

MailOnline Selects Cue Digital Media As Exclusive Advertising Partner In Canada

By Dave Forde / April 26, 2016

As they look to expand their current Canadian marketshare, UK-based MailOnline has just announced they have signed an agreement with Cue Digital Media to become its exclusive partner in Canada. As part of the new deal, Cue will manage MailOnline’s entire suite of Canadian inventory, driving premium brand sales and optimizing programmatic revenues with Canadian based advertisers. MailOnline is […]

Ontario Chiropractic Association Taps M&K Media As Media Buying Agency of Record

By Dave Forde / March 22, 2016

The Ontario Chiropractic Association has selected Toronto-based M & K Media as their media buying agency of record (AOR). The new win adds to M & K‘s growing client-base and expertise within the not for profit sector, this also adds to the agency’s extensive roster of clients such as here and here. We are focused on telling the story of […]

M&K Media Named As Media Buying Agency of Record For Alberta Union of Provincial Employees

By Dave Forde / March 1, 2016

Looks like business is good for the team over at M&K Media, the media buying and planning agency has announced they have been named the agency of record for Alberta Union of Provincial Employees (AUPE). As part of the assignment, M&K will handle all media buying and planning for the AUPE which is the largest union in the […]

L’Oréal Paris Canada Taps Cossette As Digital Agency For Canada

By Dave Forde / February 29, 2016

International beauty brand L’Oreal Paris has selected a new digital agency of record for Canada. After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency. As part of this new assignment, Cossette will provide L’Oréal Paris Canada with strategic and technological support for web platform optimization, content development or consumer relationship management. The […]

Renew Life Canada Selects M&K Media As Media Buying Agency of Record

By Dave Forde / January 28, 2016

Renew Life recently selected Toronto-based M&K Media as their media buying agency of record (AOR) in Canada. As part of the assignment, M&K Media will handle all media buying strategy, planning and execution for Renew Life. Since its launch in 2002, Renew Life has focused on digestive care and cleansing with its innovative natural health […]

Pearl Morissette Names Mackie Biernacki As AOR

By Dave Forde / December 9, 2015

When the team behind Pearl Morissette was looking to grow its brand awareness, the Ontario winery turned to Mackie Biernacki. They were very clear to stress one key request for Mackie Biernacki, “Don’t turn us into something we are not.” For the winery, this was a critical aspect to consider as the brand was looking for a new […]

Mindshare Named AOR For Unilever

By Dave Forde / November 24, 2015

After a major global review, Mindshare got the nod this week that will see the media agency appointed by Unilever to handle the brand’s business which extends across over 60 markets including Canada.