Following a formal review, automaker BMW has appointed a CRM agency of record in the U.S. and Canada. In the new agreement the agency will be responsible for improving the customer’s journey alone BMW’s multi-touch strategy.
This week Vision7 International [TCO] announced the acquisition of Vancouver-based affiliate marketing and program agency, All Inclusive Marketing (AIM).
Plan International is getting ready for its next holiday campaign – “2020 Gifts of Hope,” and has turned to a new agency for support that will focus on creative, strategy and digital work.
This new partnership is being termed an “Outsourced In-House Agency,” which will aim to leverage an omni-channel approach that leverages Mattamy Homes and its multiple touch points with consumers.