Arthritis Society Hires New Agency Of Record
By Dave Forde / November 24, 2020Arthritis Society has recently hired a new agency of record (AOR) as the charity prepares for growth in 2021.
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BMW Appoints New CRM Agency Of Record
By Dave Forde / November 3, 2020Following a formal review, automaker BMW has appointed a CRM agency of record in the U.S. and Canada. In the new agreement the agency will be responsible for improving the customer’s journey alone BMW’s multi-touch strategy.
LUS Brands Hires Marketing Agency Of Record
By Dave Forde / November 3, 2020Canadian curly-hair styling company, LUS Brands has appointed a new marketing agency of record (AOR) to help with it brand awareness across the country.
Vision7 Ups Its Affiliate Marketing Game With Acquisition Of All Inclusive Marketing
By Dave Forde / October 22, 2020This week Vision7 International [TCO] announced the acquisition of Vancouver-based affiliate marketing and program agency, All Inclusive Marketing (AIM).
Plan International Assigns New Agency For “2020 Gifts Of Hope” Campaign
By Dave Forde / October 20, 2020Plan International is getting ready for its next holiday campaign – “2020 Gifts of Hope,” and has turned to a new agency for support that will focus on creative, strategy and digital work.
Sault Ste. Marie Taps New Agency Partner
By Dave Forde / October 20, 2020The City of Sault Ste. Marie has recently assigned agency of record for strategic and creative work following an RFP process.
NFL Canada Picks New Media Buying Agency
By Dave Forde / September 29, 2020NFL Canada is looking for a big season and has turned to a new agency of
record for media (AOR) buying in Canada.
Mattamy Homes Signs Agency Partner For New Marketing Offering
By Dave Forde / September 29, 2020This new partnership is being termed an “Outsourced In-House Agency,” which will aim to leverage an omni-channel approach that leverages Mattamy Homes and its multiple touch points with consumers.
Clover Leaf Seafoods Names New Agency Of Record
By Dave Forde / September 17, 2020Clover Leaf Seafoods has hired a new agency of record that will be increase its brand awareness with consumers.
Appalaches Nature Hires New Agency Of Record
By Dave Forde / September 17, 2020Appalaches Naturehas hired a new agency of record to help the natural food company expand its brand awareness across Canada.
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