Natasha heads up Global Consumer Insights for Microsoft Advertising, a newly created role when she joined Microsoft three years ago. Her team is responsible for driving Thought Leadership, customer partnership research, campaign effectiveness/optimization and product development/insights. Natasha and her team regularly keynote their Thought Leadership at major industry events including Cannes, Adweek, SPIKES and CES. Natasha currently sits on the ARF Board and recently joined the I-Com Board.
Prior to joining Microsoft, Natasha worked for General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.
Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in Political Behavior and Psychology from Columbia University.