Exclusive: Sandra Sanderson Appointed Senior Vice President Marketing At Sobeys

By Dave Forde / December 4, 2018

Sandra Sanderson for starting a new position as Senior Vice President Marketing at Sobeys. In the new role she will She oversees the marketing portfolio strategies across all Sobeys brands and banners to transform the way Sobeys connects with customers through marketing. Sandra will be part of the Sobeys Executive Committee. Before joining Sandra was Senior Vice-President of Marketing […]

Most Popular Canadian Advertising Stories For Week Ending December 4, 2018

By Dave Forde / December 4, 2018

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending December 4, 2018.

Most Popular Canadian Advertising Stories For Week Ending November 9, 2018

By Dave Forde / November 13, 2018

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending November 9, 2018.

The Party Is Over At Yellow Pages Group Party, Breaks Apart Mediative, Sells Juice

By Dave Forde / November 12, 2018

YPG [Marketplace Listing] also announced plans to dump JUICE which it acquire for $25M back in 2016.

Disney’s Streaming Service Gets Official Name, Enters Canada In 2020, Live Preview Site

By Dave Forde / November 12, 2018

As part of Igner’s announcement he released the name of the new streaming service – Disney+, which now has a splash page set up. The service will go live late 2019 which means it will not start streaming in Canada until 2020.

Stop The Presses Layoffs Hit La Presse, Cuts Staff

By Dave Forde / November 12, 2018

Earlier this year La Presse announced a major change their their business model as the Quebec-baseed news outlet become a non-profit. La Presse parted ways from Power Corporation and aimed to go on it’s on in the every changing landscape of media.

Toronto Defiant Gets Ready For eSports Game Day

By Dave Forde / November 5, 2018

The team behind Toronto Defiant showed a packed room of 200+ its new branding, logo, and colour palettes. The new team will be competing in the Overwatch League.

Vision7 Snaps Up San Francisco-Based Eleven

By Dave Forde / November 5, 2018

Vision7 International (V7) a subsidiary of BlueFocus International (BFI) mannounced it has acquired San Francisco-based Eleven.

What Are The Best Tool For Social Media Campaigns? #SocialMediaSuccess

By Dave Forde / October 16, 2018

Profectio has been covering campaigns that involve and use social media for years and now we are giving you a chance to get the recognition for your successful campaigns as part of our #SocialMediaSuccess awards. Early bird registration is now open so be sure and enter before the deadline ends.