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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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Toronto Star asks Torontians "why ask why?"

By Dave Forde / September 20, 2006

Toronto Star, Canada’s largest daily newspaper has just launched a new site www.thestar.com/askwhy The campaign will be the largest marketing campaign the Star has run in recent history. It will run for 12 weeks and will appear on TV, radio, cinema and in magazines as well as in the Toronto Star. They will also leverage […]

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Rogers Publishing gets cozy with parents across Canada

By Dave Forde / September 20, 2006

Rogers Publishing looks to get cozier with parents across Canada with their latest purchase of CanadianParents.com, adding to their existing 1.8 million Canadian eyeballs through their print and online publication Todaysparent.com. Originally launched in 1996 by Tracy Keleher, Founder and Business Development Manager, she has grown the online destination to over 1,000,000 pages views per […]

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TSN Zooms into the new NFL Season

By Dave Forde / September 19, 2006

Zoom Media and TSN partner to bring the big screen to the small screen. In a campaign that started September 11th and will run for 17 consecutive weeks TSN will promote its TSN “NFL Football” throughout Zoom Media’s Digital Networks. Football-watching, sport-loving men frequenting Zoom Sport and Zoom Resto-bar venues in Toronto and Vancouver will […]

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Toronto Ad Club's Texas Holdem' Night

By Dave Forde / September 19, 2006

Join The Toronto Ad Club at Philthy McNasty’s for an evening of food, drinks and friends – and a few hands of the hottest poker game around! The top tournament finishers will win great prizes. Proceeds from the event will benefit the National Advertising Benevolent Society (NABS). When: October 5, 2006 Where: Philthy McNasty’s 276 […]

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Case Camp 3

By Dave Forde / September 19, 2006

CaseCamp is a marketing unconference open to anyone. Presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking. The Fifth Club 225 Richmond Street West, 416-979-3000 6:00 – doors open 6:45 – the first case begins Presenters Include: Malcolm Allen, Director, Placebrands, Branding North Amsterdam Sulemaan […]

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Word Up! – Canada's Word of Mouth Marketing Conference

By Dave Forde / September 18, 2006

Word Up! – Canada’s Word of Mouth Marketing Conference will be held in Toronto, Canada on November 14th. Industry leaders from across North America from companies such as Ice.com, Matchstick and Edelman will gather to share case studies, success stories and techniques on how you can get the most out of using Word of Marketing […]

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Who's on the move – 2006-09-08

By Dave Forde / September 8, 2006

Yahoo! Canada adds Hunter Madsen as Marketing Director to the team. Hunter previously headed product marketing for Yahoo! Marketing Services. In 1993 Madsen founded JWT Interactive, Thompson’s primary digital marketing unit at the time. Intersting to note that this is the secod is the second senior management hire for Yahoo! Canada from outside of Canada, […]

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Is the PR industry missing the social media boat?

By Dave Forde / September 8, 2006

David Jones, SVP at public relations firm Fleishman-Hillard recently joined me to discuss social media and its effects on the PR industry. Blogs, podcasting are all part of what we call “Web 2.0” what effect has it had on the PR industry? For the most part, the PR industry missed the boat on integrating the […]

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5 Tips for finding your next job

By Dave Forde / September 6, 2006

Last month The Creative Group released results from their annual survey. There should be no surprise that Internet marketing still remains a hot area for job growth. Other interesting results include – most used tactics include ads online (48%), networking (42%) and leveraging a recuiting firm (36%). We also did a follow up interview with […]

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How to jump into the Web 2.0 space?

By Dave Forde / September 6, 2006

Simple, buy a Web 2.0 company. Yesterday, aside from the daily dose of spam, one of the first emails to arrive in my box was a request for help finding a business to buy. Ironically a few hours later the announcement from Tucows that they’ve purchased Kiko which is a AJAX calender application for $258,100 […]

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