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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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Is the PR industry missing the social media boat?

By Dave Forde / September 8, 2006

David Jones, SVP at public relations firm Fleishman-Hillard recently joined me to discuss social media and its effects on the PR industry. Blogs, podcasting are all part of what we call “Web 2.0” what effect has it had on the PR industry? For the most part, the PR industry missed the boat on integrating the […]

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5 Tips for finding your next job

By Dave Forde / September 6, 2006

Last month The Creative Group released results from their annual survey. There should be no surprise that Internet marketing still remains a hot area for job growth. Other interesting results include – most used tactics include ads online (48%), networking (42%) and leveraging a recuiting firm (36%). We also did a follow up interview with […]

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How to jump into the Web 2.0 space?

By Dave Forde / September 6, 2006

Simple, buy a Web 2.0 company. Yesterday, aside from the daily dose of spam, one of the first emails to arrive in my box was a request for help finding a business to buy. Ironically a few hours later the announcement from Tucows that they’ve purchased Kiko which is a AJAX calender application for $258,100 […]

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Johnson Buddies looks to clean up online with advergames

By Dave Forde / September 5, 2006

Advergaming has become big business and more and more corporations are leveraging it for their Internet marketing campaigns. We recently caught up with Sean MacPhedran, Director of Creative Strategy of Fuel Industries to discuss their recent campaing for Johnson’s®. In your press release you said “65% of women aged 25 – 34 are playing video […]

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Toronto and Ottawa PR professionals have a new monthly home

By Dave Forde / August 25, 2006

A group of PR practitioners and we dare say “PR 2.0” enthusiasts have come together to launch a monthly meetup for similar minded PR professionals. Third Monday will be for those in Ottawa, while the home for Toronto will be Third Tuesday. Joseph shares some thoughts on what has lead up to the formation of […]

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Research – Latest email metrics and trends

By Dave Forde / August 16, 2006

eROI has released their latest study on email marketing trends, data was compiled using over 300 respondents. Below is a snapshot of soem key findings, or download the full study here. What client to people use? Outlook 2003 still continues to be the dominent usage amongs busines with 20%, a distant second is Outlook 2000 […]

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Levi's Canada wants to puts an iPod in your pocket

By Dave Forde / August 14, 2006

Levi Strauss & Co. (Canada) Inc. has announced a new product just in time for the back to school rush – Levi’s(R) RedWire(TM) jeans. Bringing the world of technology to denim in this unique partnership. Looking to continue to be a strong brand in the under 30 marketing, they’ve putting the cool in your pocket […]

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Aug 25 – BarCampVancouver

By Dave Forde / August 12, 2006

Description: BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees. Where: Bryght offices, 1 Alexander Street in Gastown Cost: no cost URL: http://barcamp.org/BarCampVancouver http://answers.google.com/answers/ [tags] DemoCamp, BarCamp, Vancouver [/tags]

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TVG Breakfast Event

By Dave Forde / August 12, 2006

Sam Ifergan, President & CEO, Hargan Venture Sam has 15 years of entrepreneurial, technology and venture capital experience. He is the President & CEO of Hargan Ventures, where he has been extensively involved in the financing and business development of numerous start-ups including VisualSonics, Tri-Link and Brighter Minds. Prior to founding Hargan Ventures, he was […]

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