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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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2006 Canadian Information Productivity Awards

By Dave Forde / November 2, 2006

The Canadian Information Productivity Awards (C.I.P.A.) is a celebration of IT and innovation implementation excellence in all types of organizations across the country. A C.I.P.A. award constitutes the highest form of recognition for the capabilities of an organization and its executives. Description: C.I.P.A. is entering its 13th year of operation and is one of the […]

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Smirnoff's new microsite wants consumers "Shaken not stired"

By Dave Forde / November 1, 2006

Just in time for the November 17th release of the next Bond film “Casino Royale” staring Daniel Craig. Diageo home to such brands as Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan, Crown Royal and Tanqueray has launched a microsite dedicated to the film at www.smirnoff.com/casinoroyale. The site offers a contest with a chance […]

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Driving.ca gets into show business

By Dave Forde / October 31, 2006

CanWest MediaWorks’ Arturo Duran, President, Interactive and Business Integration is going to be one of the busiest men in “show business” because that is exactly what their site driving.ca is getting into. Driving.ca and Tencrows have partnered to produce a longstanding television show and combine brands to create a unified look and feel across platforms. […]

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Dove goes viral on YouTube

By Dave Forde / October 31, 2006

Thanks to the help of their advertising agency Ogilvy & Mather (Toronto) Unilever’s latest campaign “Dove Evolution” has generated enough viral buzz to give the video currently on YouTube (purchased by Google) over 1,7 million views. The video has become so popular it has also received mentions on TV talk shows such as Ellen and […]

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Who's on the move – 2006-10-27

By Dave Forde / October 27, 2006

Airborne Entertainment takes off with a new New Vice President of Product, Kimberly Senn. Seen is a veteran in the wireless industry having spend over six years in mobile and product development and distribution with Disney LG Electronics hires a new marketing Vice President with the appointment of Andrew Barrett Toronto’s Henderson BAS has added […]

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Dose.ca servers up a bit of U2

By Dave Forde / October 26, 2006

Dose.ca is getting into the music business. Well not “yet” any ways, but their recent exclusive Canadian partnership could just be the first step in many turn them into an online destination to purchase music. Arturo Duran, President, Interactive and Business Integration, CanWest MediaWorks Inc. says “with our full suite of online destinations, including canada.com, […]

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Chicks flock to the web in Eastern Canada

By Dave Forde / October 26, 2006

Women of the Eastern Canada it looks like you now have another choice for your online destination. Johneen Manning, you know part of the Manning family who’s also behind Genieknows.com (a Canadian company offering various search tools) has launch what the site calls “Halifax’s chick website.” Filly.ca built on a blogging platform offers members advice, […]

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Castcon – Call for Speakers

By Dave Forde / October 23, 2006

Castcon – Call for Speakers What happens when you combine podcasting + videocasting + conference = Castcon!!! A full day conference that will bring together podcasters, videobloggers together with those who want to leverage this exciting fast growing wave of content. This is your call to get involved and speak at sharing your expertise with […]

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What will consumers buy online this holiday season, NPD Group has the answer

By Dave Forde / October 23, 2006

Internet marketing’s busiest time of year is upon us again – the 2006 holiday season is just around the corner and marketers are at their chained to their desks trying to convert consumers views into revenue. Earlier this month the NPD Group released their annual holiday survey, this year they surveyed 1,823 people as part […]

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The end of DAN Media, signs of a lack of demand for Digital Signage?

By Dave Forde / October 20, 2006

Quebec based DAN Media has completed its sale to Neo Advertising after a losing the financial battle which resulted in bankruptcy. Founded in 1999, DAN Media provided high output advertising and information in real time to audiences of more then 8.7 million consumers across Canada in many of the major shopping malls. Some of their […]

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