Scotiabank Appoints New Creative Agency Of Record
By Dave Forde / December 10, 2020In her first big move as CMO, Laura Curtis Ferrera has appointed a new creative agency of record (AOR) for the Canadian financial institution.
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Dave Forde
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
Breaking: Kijiji Canada Appoints Herman Paek As General Manager
By
Dave Forde
/ December 10, 2020
Kijiji Canada [TCO] has announced the appointment of Herman Paek to General Manager.
Breaking: Katherine Bond-Debicki Appointed Chief Marketing Officer At KFC Canada
By
Dave Forde
/ December 8, 2020
Katherine Bond-Debicki has been appointed as the new Chief Marketing Officer at KFC Canada [TCO]. effective immediately. T
Most Popular Canadian Advertising Stories For Week Ending December 4, 2020
By Dave Forde / December 8, 2020Most Popular Canadian Advertising Stories For Week Ending December 4, 2020
Arthritis Society Hires New Agency Of Record
By Dave Forde / November 24, 2020Arthritis Society has recently hired a new agency of record (AOR) as the charity prepares for growth in 2021.
Spot It Makes Strategic Pivot To Help Retails Connect Deeper With Consumer Needs
By Dave Forde / November 19, 2020With consumer behaviour changing due to the COVID-19 pandemic, the management team behind Spot It was able to “spot” their a bigger opportunity to address the immediate needs of consumers, the platform
Influencer Marketing: Ad Standards & The Competition Bureau [Event]
By Dave Forde / November 19, 2020Ad Standards is pleased to present this Canadian Code of Advertising Standards (Code) compliance seminar, which will help industry members better understand how the Code is applied,
Breaking: Samantha Redman Exits KFC Canada
By Dave Forde / November 17, 2020After close to 17 years, Samantha Redman has resigned from her role as Chief Marketing Officer (CMO) at KFC Canada [TCO].
Most Popular Canadian Advertising Stories For Week Ending November 13, 2020
By Dave Forde / November 17, 2020Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending November 13, 2020.
BMW Appoints New CRM Agency Of Record
By Dave Forde / November 3, 2020Following a formal review, automaker BMW has appointed a CRM agency of record in the U.S. and Canada. In the new agreement the agency will be responsible for improving the customer’s journey alone BMW’s multi-touch strategy.
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