Arthritis Society Hires New Agency Of Record
By Dave Forde / November 24, 2020Arthritis Society has recently hired a new agency of record (AOR) as the charity prepares for growth in 2021.
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Dave Forde
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
Spot It Makes Strategic Pivot To Help Retails Connect Deeper With Consumer Needs
By Dave Forde / November 19, 2020With consumer behaviour changing due to the COVID-19 pandemic, the management team behind Spot It was able to “spot” their a bigger opportunity to address the immediate needs of consumers, the platform
Influencer Marketing: Ad Standards & The Competition Bureau [Event]
By Dave Forde / November 19, 2020Ad Standards is pleased to present this Canadian Code of Advertising Standards (Code) compliance seminar, which will help industry members better understand how the Code is applied,
Breaking: Samantha Redman Exits KFC Canada
By Dave Forde / November 17, 2020After close to 17 years, Samantha Redman has resigned from her role as Chief Marketing Officer (CMO) at KFC Canada [TCO].
Most Popular Canadian Advertising Stories For Week Ending November 13, 2020
By Dave Forde / November 17, 2020Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending November 13, 2020.
BMW Appoints New CRM Agency Of Record
By Dave Forde / November 3, 2020Following a formal review, automaker BMW has appointed a CRM agency of record in the U.S. and Canada. In the new agreement the agency will be responsible for improving the customer’s journey alone BMW’s multi-touch strategy.
LUS Brands Hires Marketing Agency Of Record
By Dave Forde / November 3, 2020Canadian curly-hair styling company, LUS Brands has appointed a new marketing agency of record (AOR) to help with it brand awareness across the country.
Most Popular Canadian Advertising Stories For Week Ending October 30, 2020
By Dave Forde / November 3, 2020Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending October 30, 2020.
Breaking: Stefania Mancini Appointed Head of Marketing, Consumer Group Canada At Intuit
By Dave Forde / October 29, 2020Stefania Mancini has been appointed as the new Head of Marketing for the Consumer Group at Intuit Canada [TCO].
On The Move: BMO,Hudson’s Bay Company, 3M
By Dave Forde / October 29, 2020On The Move – Here are a few new moves and promotions within the Advertising & Marketing industry for October 29, 2020.
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