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Welcome to Profectio, a platform that connects buyers and sellers.

Welcome to Profectio, (latin for the source), the online publication dedicated to covering Canada’s advertising and marketing industry.

Editorial Team

Dave Forde

Dave “The Connected One” Forde has been involved in the advertising and technology industry across Canada for over 15 years in various sales and marketing roles, he launched Profectio and PR In Canada. He also serves as an advisor to a number of businesses across the country.  Most recently Dave launched The Connected One which help brands find the right sellers across the globe.

Our Awards

  • Women In Communications, Marketing & Technology - On International Women's Day we take a moment to recognize the best and brightest women across the country
  • Top 40 Under 40 - Where we recognize the Top 40 public relations professionals from across Canada
  • Fastest Growing Awards - created to recognize those agenciespublishers and vendors who have successfully reached this milestone of rapid revenue growth between 2017 and 2019.
  • Black Excellence Awards - will recognize people across the marketing, public relations and technology industries who excelled to be at at the top of their game.  We will also recognize agencies and brands that are delivering on their promise to embrace a more diverse workplace.

Influential News Coverage

Profectio is the number one source for for breaking and exclusive stories about the Canadian advertising and marketing industry, as well we deliver:

  • Account Wins – which companies are winning new business
  • On The Move – who’s been hired, promoted, which companies are growing their talent
  • Campaign Corner – news about the latest advertising and marketing campaigns across Canada

I want the inside scoop about the industry!

Do you want to know the inside information about the industry before everyone else does? Become a Profectio member today!

Our Properties:

Along with Profectio, PR In Canada is part of out network of news sites delivering the best information for communications and public relations professionals.

PR In Canada

The Connected One, a premium platform that connects buyers with the right sellers.

A daily source for the pulse on the advertising, marketing and public relations industries that helps connect decision makers with the right sellers.