News broke this morning that Keurig Dr Pepper has ended its relationship with media buying agency Initiative which first won the account in 2019. The consumer brand is behind Keurig coffee, and drinks such as Dr Pepper and Canada Dry is taking their $230 million elsewhere.
Who has Keurig Dr Pepper hired as their new AOR?
You have reached content that is available to Pro+, Essential, Premium or Platinum members only.Want to Read the Full Article?
- Access member-only content
- Breaking news alerts
- Save hundreds of dollars on Profectio awards and events
Login Below | JOIN NOW
Other Recent Account Wins
Mitsubishi Hires New Agency Of Record In CanadaApril 8, 2021
Keurig Dr Pepper Parts Ways With InitiativeMarch 29, 2021
Kruger Products Parts Ways With John St.March 12, 2021
Red Hat Hires New Digital Agency Of RecordFebruary 25, 2021
BRP Appoints Cossette As Global Creative Agency of RecordFebruary 16, 2021
The above represents other recent changes in the advertising and marketing industry across Canada.
