Keurig Dr Pepper Parts Ways With Initiative

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

keurig dr pepperNews broke this morning that Keurig Dr Pepper has ended its relationship with media buying agency Initiative which first won the account in 2019. The consumer brand is behind Keurig coffee, and drinks such as Dr Pepper and Canada Dry is taking their $230 million elsewhere.

Who has Keurig Dr Pepper hired as their new AOR?

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The above represents other recent changes in the advertising and marketing industry across Canada.