Keurig Dr Pepper Parts Ways With Initiative

Account Wins
By Dave Forde / March 29, 2021
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keurig dr pepperNews broke this morning that Keurig Dr Pepper has ended its relationship with media buying agency Initiative which first won the account in 2019. The consumer brand is behind Keurig coffee, and drinks such as Dr Pepper and Canada Dry is taking their $230 million elsewhere.

Who has Keurig Dr Pepper hired as their new AOR?

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