Twitter Canada and so.da recently unveiled a new online shopping experience for Canadians – Twitter Shops Fueled by so.da. The partnership delivers an entirely new way for users to discover and shop for products on Twitter with virtual pop-ups designed to help people discover brands, learn more about their products, and then drive traffic directly to the brand’s site.
“Social shopping has accelerated exponentially during the past year, and these evolved consumer behaviours are here to stay even when the economy opens up more broadly,” said Dervla Kelly, Senior Vice President of Marketing and so.da, Corus Entertainment. “This new offering leverages the best of content and storytelling, alongside targeted media, to help consumers discover, engage, and shop seamlessly right within the platform.”
This new offering builds upon the Twitter Originals Fueled by so.da, which was launched back in June 2019. Twitter Shops provides virtual pop up stores on the Twitter platform, integrating brands directly with so.da-produced content that allows users to “Watch and Shop” all in the same window.