Cossette [TCO] has made several key hires as they strength the roster with the addition of Max Keane, Sohail Bhatia and Geraldine Tixier.
Max Keane joins as Head of Strategy where he will lead Cossette’s 25-strong Toronto Strategy team and lead planning for McDonald’s Canada and TD. Previously he was SVP and Director of Brand Strategy, at Arnold Worldwide in the U.S. where, as he led the agency’s strategic output for clients including Barclays and the Centre for Disease Control and Prevention.
Sohail Bhatia has been hired as Senior Strategy Director, before the move he was at Butler, Shine, Stern & Partners (BSSP) in San Francisco where he oversaw strategic planning for Mitsubishi Motors North America and City of Hope.
Also joining as a Senior Strategy Director is Geraldine Tixier, originally from France with strong roots in Ireland. Geraldine Tixier is a bilingual strategist with experience at some of the world’s leading agencies including TWBA\Dublin and DDB Paris.