Cossette [TCO] recently won a new piece of business as they have been named the Global Agency of Record for BRP. In the new assignment, the agency will support BRP’s global brands including Ski-Doo, Sea-Doo, Can-Am, Alumacraft and Manitou. Cossette will also lead the brand’s marketing strategies across Europe, the Middle East, Africa and Latin America, with a specific focus on the US market.
“Our new strategic partnership with BRP is a natural fit,” said Cossette CEO Mélanie Dunn. “Both companies have an international presence and strong roots in Canada. And with BRP, we’ve found a like-minded partner who shares our entrepreneurial drive and strong culture of innovation.”
The BRP account will be led out of Cossette’s Montréal office, in collaboration with other international agency partners.