At one point Air Miles [TCO] was the king of loyalty programs securing partnership with retails and manufactures that created a prominent business as consumers swarmed to earn more and more points which could be redeemed to travel to their favorite destinations. Over the years competition continued to grow from other loyalty programs and Air Miles started to see other changes internally and the company was not shining as bright.
As Air Miles now looks to the future the brand has said goodbye to a number of agency partners it had been working with in area such as brand strategy, experiential marketing, media buying and public relations. Air Miles now ends its relationship with long term parnters North Strategic [TCO], T1 [TCO], and Ahfield Media.
Who has Air Miles hired as their new AOR?You have reached content that is available to Pro+, Essential, Premium or Platinum members only.
Want to Read the Full Article?
- Access member-only content
- Breaking news alerts
- Save hundreds of dollars on Profectio awards and events
Login Below | JOIN NOW
Other Recent Account Wins
The above represents other recent changes in the advertising and marketing industry across Canada.