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Walmart Canada Parts Ways With Mindshare

WalmartChristmas came early for one Canadian agency who’s has been named the new agency of record for Walmart Canada [TCO]. Unfortunately this means that Mindshare will no longer be the AOR for the retailer.  The move is all part of Walmart’s long term plan to expand its Walmart Media Group which focuses on generating revenue’s across its online properties.

Who has Walmart Canada hired as their new AOR?

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has been hired as the new AOR [/mepr-hide]

The above represents other recent changes in the advertising and marketing industry across Canada.


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