In her first big move since being appointed as CMO back in September, Laura Curtis Ferrera has appointed a new creative agency of record (AOR) for the Canadian financial institution.
Bensimon Byrne was the previous AOR, a relationship that dates back to early 2000s.
Who has Scotiabank hired as their new AOR?
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has been hired as the new AOR
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The above represents other recent changes in the advertising and marketing industry across Canada.