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Scotiabank Appoints New Creative Agency Of Record


ScotiabankIn her first big move since being appointed as CMO back in September, Laura Curtis Ferrera has appointed a new creative agency of record (AOR) for the Canadian financial institution.

Bensimon Byrne was the previous AOR, a relationship that dates back to early 2000s.

Who has Scotiabank hired as their new AOR?

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has been hired as the new AOR [/mepr-hide]

The above represents other recent changes in the advertising and marketing industry across Canada.


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