Following a formal review, automaker BMW has appointed a CRM agency of record in the U.S. and Canada. In the new agreement the agency will be responsible for improving the customer’s journey alone BMW’s multi-touch strategy.
Who has BMW hired as their new AOR?
You have reached content that is available to Pro+, Essential, Premium or Platinum members only.Want to Read the Full Article?
- Access member-only content
- Breaking news alerts
- Save hundreds of dollars on Profectio awards and events
Login Below | JOIN NOW
Other Recent Account Wins
Mitsubishi Hires New Agency Of Record In CanadaApril 8, 2021
Keurig Dr Pepper Parts Ways With InitiativeMarch 29, 2021
Kruger Products Parts Ways With John St.March 12, 2021
The above represents other recent changes in the advertising and marketing industry across Canada.