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Wonderful Pistachios Taps Sheldon To Ditch The Shells In Latest Campaign

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Wonderful PistachiosWonderful Pistachios is putting the finishing touches on its new “Almost Everyone Loves No Shells” marketing campaign in Canada that will debut on October 5.  The brand is investing $3.3M on the campaign which is its biggest media spend in Canada to date.

Wonderful Pistachios experienced year-over-year triple-digit sales growth in Canada, and the recent launch of new Wonderful Pistachios No Shells Chili Roasted and Honey Roasted flavours this past summer, “Almost Everyone Loves No Shells” features a new adversary of No Shells: Sheldon, a beloved tortoise who speaks his mind.

Part of the reason for the campaign is to promote pistachios without shells, not tortoises without shells. Running coast-to-coast in Canada, the campaign will be amplified by a large-scale social and digital campaign, print and in-store marketing.

“Our Wonderful Pistachios No Shells business has more than tripled over the past year in Canada and we’re hopeful this fun and engaging campaign will accelerate that growth even more as Canadians can’t get enough of Wonderful Pistachios without the shells,” said Adam Cooper, senior vice president of marketing, The Wonderful Company.

In Canada, the campaign will feature multiple TV commercials, including “I Speak Turtle,” and be supported by robust marketing efforts to ensure that brand awareness continues to grow for the easy-to-eat snack.



“As a brand, Benjamin Moore fosters a sense of community,” Steve O’Neill, Benjamin Moore Chief Marketing Officer said. “We are dedi 

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