TD Bank [TCO] has appointed Tyrrell Schmidt as their U.S. Chief Marketing Officer and Head of Global Brand. In her new role, Tyrrell will lead U.S. brand and marketing strategy including product and customer marketing, customer insights and analytics, social impact, and corporate and public affairs. She will continue to lead the bank’s purpose-driven brand efforts globally including overseeing its creative services and sponsorship strategies in the U.S. and Canada.
Most recently she was Vice President and Global Brand and Customer Experience Officer based in Toronto. During her tenure, she led the evolution of the TD brand in Canada with the introduction of the new confidence platform and led the transformation of the bank’s customer experience practice and measurement system, creating alignment and consistency across North America.
She first joined TD in 2015, before that she held several leadership roles with organizations including Cigna, Standard Chartered Bank and Discover Card.