Yogurt Brand Astro Appoints New Creative Agency Of Record

AstroFollowing a competitive review Astro Yogourt has appointed a new Creative agency of record (AOR). Lactalis Canada is the parent company for Astro which also owns brands including Beatrice, Lactantia, Black Diamond.

Some of the agency’s responsibilities will include creative development,  strategic and communications planning, social content strategy.

Who has Astro hired as its AOR? Previous AOR?

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  • The Hive [TCO] has been hired by Astro Yogourt
  • Previous agency – DentsuBos (now known as Dentsumcgarrybowen)

The above represents other recent changes in the advertising and marketing industry across Canada.