Corus Entertainment Will Not Host A 2020 Upfront For Advertisers

Last month a number of the US-based television networks announced they’d be postponing the annual Upfronts which give advertisers a chance to preview upcoming television content and advertising networks due to COVIG-19. Profectio reached out to a number of Canadian networks to find out whether they would follow what was occurring the US.  A spokesperson for CBC [TCO] responded back with the following:

We are still in the process of determining CBC’s upfront plans, with no details or date yet confirmed for 2020. We are continuing to monitor developments and will act accordingly with regards to any potential plans.

Doug MurphyYesterday as part of the Corus Entertainment’s [TCO]2020 Second Quarter analysts call Doug Murphy, President and Chief Executive Officer announced the official decision of his network.

“Our determined focus on executing on our strategic priorities resulted in solid second quarter consolidated revenues and segment profit,” said Doug Murphy, President and Chief Executive Officer. “At this unprecedented time across the world, we are focused on the health and well-being of our employees, who continue to diligently serve the needs of our audiences, clients and partners. We deeply understand that one of our foremost responsibilities as an essential national and local broadcaster is to provide reliable and timely information, news and entertainment for the public, particularly in times like these.

As part of the call Doug announced that Corus will not be hosting its annual Upfront in Toronto for 2020. 

“The upfronts were an expensive exercise that weren’t really necessary,” Doug Murphy

Last year Roger