Breaking: Corby Fine Exits CIBC’s Simplii Financial

BY: 

Dave Forde
March 24, 2020


Corby FineWe heard some rumblings for a few weeks but now have it confirmed, Corby Fine has left his role as
Vice President, Digital Marketing & Head Simplii Financial (CIBC).  In the role he was responsible to help launch and manage the full P&L for Simplii, CIBC’s [TCO] digital bank.  The role also its including strategy, marketing, client acquisition and retention, product, operations and client experience.

He was hired by CIBC [TCO] in 2017 as their Vice President, Digital Sales and Marketing where he focused on CIBC’s digital marketing, commerce and technology platforms across all lines of business and product groups. Prior to this he was with Rogers Communications [TCO] for 8+ years in various senior roles including Vice President, Digital Marketing and Customer Experience; Vice President, Customer Experience Strategy; Vice President, Digital Platforms and Innovation.  We broke the story when he left that organization.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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