Breaking: Corby Fine Exits CIBC’s Simplii Financial

Corby FineWe heard some rumblings for a few weeks but now have it confirmed, Corby Fine has left his role as
Vice President, Digital Marketing & Head Simplii Financial (CIBC).  In the role he was responsible to help launch and manage the full P&L for Simplii, CIBC’s [TCO] digital bank.  The role also its including strategy, marketing, client acquisition and retention, product, operations and client experience.

He was hired by CIBC [TCO] in 2017 as their Vice President, Digital Sales and Marketing where he focused on CIBC’s digital marketing, commerce and technology platforms across all lines of business and product groups. Prior to this he was with Rogers Communications [TCO] for 8+ years in various senior roles including Vice President, Digital Marketing and Customer Experience; Vice President, Customer Experience Strategy; Vice President, Digital Platforms and Innovation.  We broke the story when he left that organization