This week Ottawa-based Shopify [TCO] announced a significant change to its management team as the company fired their Chief Marketing Officer (CMO), Jeff Weiser. Jeff was in the role since February 2018 operating out of the company’s New York office. Before that he was Chief Marketing Officer at Shutterstock. Since joining the company Jeff has changed the way the company had executed its marketing strategy, some of the changes also a very public fight with then email marketing service provider (ESP) Mailhchimp, which resulted in the termination of that partnership.
A number of roles will be affected by Jeff’s departure, Harley Finklestein who is the company’s COO will oversee branding and communication for the foreseeable future.
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