Tim Hortons [TCO] is looking to make some big changes to its brand and has brought on Hope Bagozzi as their new Chief Marketing Officer. In the role Hope she will be responsible for all aspects of the Tim Hortons brand and it looks to leverage all channels including online, offline, television and print.
Before this move Hope spent close to 14 years at McDonald’s Canada [TCO] working in a number of senior marketing roles, most recently their Marketing Officer reporting to the CMO, Antoinette Benoit.
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