Air Canada Say “Every Kid Deserves A Day Off” In New Video Ad


Air CanadaAir Canada [TCO] unveiled a very touching video this week that featuring three children from a plane full of kids with different challenges called Every Kid Deserves a Day Off. The airline’s Dreams Take Flight organization which is supported by numerous Air Canada employee volunteers has given more than 40,000 Canadian children a Dreams flight since 1989.

“Air Canada has been committed to serving and giving back to Canadian communities for more than 80 years, and we’re immensely proud of our ongoing affiliation with the extraordinary Dreams Take Flight since it launched more than 30 years ago. Every year, eight Dreams flights depart from cities across Canada onboard Air Canada aircraft operated by our pilots, flight attendants, maintenance engineers along with numerous other employees on the ground and behind the scenes who all donate their time for these flights. Dreams Take Flight is a powerful example of our employees generously giving their time to help children forget their challenges for one day and just be kids,” said Calin Rovinescu, President and Chief Executive Officer at Air Canada.

“We’ve seen how one special day leaves each child with lasting memories,” said Bev Watson, President of Dreams Take Flight Canada. “Air Canada volunteer crews host the children onboard, giving their days off to help children get theirs. The dreams made reality by our program would not be possible without them and the decades of support from Air Canada and the Air Canada Foundation. The experience is magical and helps children see new possibilities.”

Each year, the organization provides once-in-a-lifetime trips from eight cities across Canada for kids who may be facing mental, physical or social challenges, giving them a break from their everyday. Over the past 30 years, Air Canada, as exclusive carrier and now through the Air Canada Foundation, has flown more than forty thousand children on Dreams Take Flight trips.

The video, which appears in 80-, 60- and 15-second versions, will be distributed across Canada via the airline’s social media and digital platforms from December 18 to January 3.

Agencies behind the Air Canada’s Every Kid Deserves A Day Off campaign?

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