As Air Canada [TCO] gets ready to celebrate the holidays, the airline has launched its “Lost Reindeer” advertising spot. The ad embraces the magic of the season, tapping into the emotional connection of being with loved ones for the holidays.
The story follows a group of children who come across a lost reindeer. After discovering the reindeer is far more special than they could have imagined, the group works together to help the reindeer harness its magic and find its way home.
“We wanted to create an ad that reflected the magic and celebration that takes place during this time of year,” said Andrew Shibata, Managing Director, Brand at Air Canada. “With our travelers reuniting and gathering all over the world, all 36,000 Air Canada employees feel very fortunate to play a part of their journeys home for the holidays.”
Multiple versions of the ad were created including a 90-second video in cinema, a 30-second spot on television across Canada and a 15-second video on Air Canada’s [TCO] social media and digital platforms.
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