WestJet [TCO] has released a new Christmas Miracle video today, To Give or Receive highlighting real acts of giving and receiving, with a twist.
As part of the campaign, families visiting a market in Toronto were invited into a life-size WestJet blue Santa hat for a unique experience – a holographic, interactive Blue Santa and his newest co-star, Ebeniza Scrooge.
“The conversation around giving and receiving is a powerful one and this year’s video finds inspiration in both sides of the story,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming.”
Presents like a $2,500 WestJet gift card, a beach vacation and more made available, as well visitors (and Canadians) have a chance to give the gift to families with sick children staying at a Ronald McDonald House or keep it for themselves. There were no wrong answers and the touching moments are captured in the WestJet Christmas Miracle video (above).
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