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United Way Launches Augmented Reality Campaign To Help Raise Awareness For Poverty, Its An #UNIGNORABLE Problem


UNIGNORABLEWhile the Greater Toronto Area (GTA) is an incredible place to live, millions are experiencing poverty at alarming rates.  More 116,000 individuals and families in Peel, Toronto and York Region are struggling to put a roof over their heads.  United Way recently launched a new campaigned called #UNIGNORABLE to help raise awareness for poverty within the GTA. The organization used augmented reality to create their  #UNIGNORABLE Tower app which was designed to make everyone aware of just how many people in the GTA are struggling. While the Tower isn’t real, the problem it represents is a real problem.

There are more people living in poverty in the GTA than anywhere else in the Canada. In a region as prosperous as ours, that often goes unnoticed. United Way wants to change that. Using augmented reality, the #UNIGNORABLE Tower is designed to make everyone aware of just how many people in the GTA are struggling. While the Tower isn’t real, the problem it represents is: more than 116,000 individuals and families in Peel, Toronto and York Region are struggling to put a roof over their heads.

“Poverty is a big problem in the GTA. But we’ve got a strong network to tackle it and a region of people ready to show their local love,” says Daniele Zanotti, President and CEO, United Way Greater Toronto. “United Way’s network of community agencies helps the person experiencing homelessness find shelter, helps newcomers get settled in a new environment, gets workers skilled-up and connected to good jobs, gives kids the best start in life, and supports women escaping domestic violence. Together, we can connect people with the opportunities they need to thrive.”

You can experience the #UNIGNORABLE Tower app and see a part of the skyline you didn’t know exists with United Way’s #UNIGNORABLE Tower app. The app is available via Apple and Google’s app stores.

Agencies behind the United Way’s #UNIGNORABLE campaign?

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