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GoodLife Fitness Gets A Work Out With New Creative AOR

GoodLifeThe holiday season is quickly coming and GoodLife Fitness [TCO] is looking to capture more marketshare of Canadians looking fine tune their figure and become a new member.  As part of this new focus GoodLife Fitness [TCO] recently hired a new creative agency of record (AOR) to help the brand with its refresh.

GoodLife has over 250 locations across Canada and various brands including GoodLife Fitness, Fit4Less, ÉconoFitness and Oxygen Yoga & Fitness.

Who has GoodLife hired as its AOR? Previous AOR?

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  • FCB Canada has been hired by GoodLife Fitness [TCO]
  • Previous AOR was Doug&Partners

The above represents other recent changes in the advertising and marketing industry across Canada.