Behind The Scenes Of WestJet’s Latest Advertisement, Treating People Like People

WestJetCustomer service continues to be a key differentiator that airline WestJet [TCO] prides itself on, especially with their no overbooking and being Canada’s most on-time airline. WestJet rolled out a new campaign to show what sets the airline apart from the competition.

“We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd.”

WestJet also created a behind the scenes video to give a rare glimpse into how the campaign was created:

Agencies behind WestJet’s campaign?

You have reached content that is available to members only.

Want to Read the Full Article?
  • Access member-only content
  • Breaking news alerts
  • Save hundreds of dollars on Profectio awards and events
 Login Below | JOIN NOW

Advertising: Rethink