Vanda Provato has recently joined the LCBO [TCO] as the organization’s new Vice President of Marketing & Innovation. In the role Vanda will take a leadership role with the organization and help to bring more data insight to the marketing team she will oversee.
Prior to the move Vanda was Vice President of Marketing at Second Cup [TCO] where she helped to craft the marketing strategy for the consumer brand and helped lead the transformation team for the brand. Worked directly with different lines of business within Second Cup as well as its various franchises and owners. Before that she was Vice President of Marketing at Indigo [TCO].