In the fight to win your appetite, KFC Canada [TCO] and Frito Lay Canada [TCO] have announced a limited partnership that brings products together for their tasty Bar-B-Q Tenders Innovation. KFC x Lay’s Bar-B-Q Tenders are now available for a limited time that features KFC’s 100 per-cent real Canadian farm raised chicken tenders coated in Lay’s sweet and smoky Bar-B-Q potato chips.
“When the idea of combining two global iconic brands to create the KFC x Lays Bar-B-Q Tenders was born, we just had to make it happen” said Sam Redman, Chief Marketing Officer, KFC Canada. “We’re incredibly proud of this new creation and we know all Canadians will be excited once they try it.
Both brands have been known for cross brand collaborations and this one brings two great flavours that Canadians love to devour.
“The Lay’s brand is synonymous with flavour. When KFC Canada asked to team up and combine their signature chicken tenders with our quality, Canadian-made potato chips, we knew right away that KFC x Lay’s Bar-B-Q Tenders would be a hit,” said Shirley Mukerjea, Senior Director of Marketing, PepsiCo Foods Canada.
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- Public Relations – Edelman Canada