GoodLife Fitness Gets A Work Out With New Creative AOR
By Dave Forde / October 29, 2019Publishers Harlequin, a division of HarperCollins is in the process of a big brand refresh and has hired a new agency of record.
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Messaging App Kik Rises From The Dead With New Owner
By Dave Forde / October 29, 2019Looks like mobile messaging app Kik will live on after rumours the app was to be shut down by its founder Tim Livingston.
Most Popular Canadian Advertising Stories For Week Ending October 25, 2019
By Dave Forde / October 29, 2019Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending October 25, 2019
Patrick Dunn Exits Canada Life
By Dave Forde / October 22, 2019Patrick Dunn has announced his departure from Canada Life where he served as AVP of Innovation. In the role Patrick led a multidisciplinary team of strategists, designers, and anthropologists who focused on problem solving and create value for customers.
Behind The Scenes Of WestJet’s Latest Advertisement, Treating People Like People
By Dave Forde / October 22, 2019In a creative way to get their products into your home IKEA Canada [TCO] launched its Safer Home mobile app this week to raise awareness about home safety for families living with children.
Most Popular Canadian Advertising Stories For Week Ending October 18, 2019
By Dave Forde / October 22, 2019Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending October 18, 2019
Vanda Provato Appointed Vice President Of Marketing At LCBO
By Dave Forde / October 17, 2019Vanda Provato has recently joined the LCBO as the organization’s new Vice President of Marketing & Innovation.
Breaking: Joshua Bloom Appointed Head Of Canada For TikTok
By Dave Forde / October 16, 2019As the latest social media app continues to grow in marketshare, TikTok [TCO] has targeted Canada and it’s latest growth market. To help with growth in Canada TikTok has appointed as the Head Of Canada, Global Busines Solutions.
Fluent Beverages Appoints Becky Lindsey As Chief Marketing Officer
By Dave Forde / October 15, 2019M&K Media [TCO] has appointed Jill McDonald to the role of Associate Partner of the Toronto-based media buying agency.
Most Popular Canadian Advertising Stories For Week Ending October 11, 2019
By Dave Forde / October 15, 2019Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending October 11, 2019