Music artist Drake is once again expanding his business ventures this time teaming up with LeBron James and Maverick Carter to bring UNINTERRUPTED Canada north of the border. The online platform helps connect culture, sports and media to Canadian fans and audiences. Visitors will gain access to athlete-driven storytelling, content, events and merchandise, and is a collaboration with Shopify Studios.
UNINTERRUPTED Canada’s content slate has signed an exclusive first look deal with Toronto Raptors star Serge Ibaka. UNINTERRUPTED Canada is also producing a motivational series with All Star pitcher Marcus Stroman, focusing on undersized athletes titled: “Height Doesn’t Measure Heart”. UNINTERRUPTED Canada will also distribute content from UNINTERRUPTED in the United States.
Scott Moore has been appointed CEO of UNINTERRUPTED Canada and Vinay Virmani as its Chief Content Officer.