Toronto-based marketing consultancy Dandelion Inc. [TCO] has announced the appointment of Paula Festas as the organization’s new President, effective immediately. In the role Paula will help lead the organization to its next phase of business which works along side direct clients, agencies and publishers such as Lowe’s, Great-West Life, Bensimon Byrne, La Vie en Rose, The Globe and Mail and The Score. We have covered Paula’s success for years, most recently she was Chief Revenue Officer (CRO) at Postmedia; various senior roles at Pelmorex. Before that, Paula was Executive Director Sales, Canada at Yahoo between January 2010 and January 2013.
What this means for Dandelion Inc.? Why it matters?
- Paula has a long standing track record of success and leadership working in the advertising industry that spans 15+ years
- She comes to the table with a strong roledex that will be a big asset to Dandelion [TCO] as she helps to establish new partnership and open new business opportunities
- Her understanding of the consumer journey and ability to create new products will enable the company to continue and evolve to the next stage of systems integration
- Brad Krieger, CEO Dandelion adds“Her track record of success building fast-growing businesses combined with her disciplined approach and strong leadership is a perfect fit for our team”