It is hard to find a marketing campaign that does not have a social media component, with over a billion people using social media on a daily basis it has become the default platform to reach the masses. We found an interesting infographic that should help you with your next campaign and emphasizes the following (7) points:
Live video will still dominate.
A separate strategy for content.
Messaging apps and chatbots continue to rise in usage
Social listening for lead generation and social selling is crucial for a brand’s success.
Consumers want meaningful content experience.
The rise of social TV.
Focus on striking balance between personalization and privacy.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
