Saint Lucia Tourism Authority Rolls Out #MySaintLucia Campaign


As they aim to get a boost in visitors to the country, The Saint Lucia Tourism Authority has launched its newest campaign –  #MySaintLucia.  The #MySaintLucia follows two international travel influencers – Morgan Oliver-Allen and Grace Erickson on an adventure of a lifetime as they explore Saint Lucia.

The #MySaintLucia campaign runs from June 19th to July 31st, 2019 as part of a strategic plan to highlight the island’s most romantic locations.

#MySaintLucia will include a series of 45 videos that take viewers on a journey around the island, in addition to a curated collection of photography. The campaign includes a sweepstakes giveaway with the chance to win a five-night all-inclusive romantic getaway for two to Saint Lucia.

To enter the sweepstakes, share your personal love story on Instagram or Facebook by posting a picture with a loved one tagging #MySaintLucia. The sweepstakes are open to residents of Canada, the United States, and the United Kingdom. A winner will be selected from each country.

Follow Morgan and Grace as their love story unfolds in Saint Lucia. Throughout the series, the couple explores the island’s most iconic sites and attractions, including Saint Lucia’s famous twin peaks – the Pitons. Viewers will experience thrilling rainforest adventures, a variety of Saint Lucia’s top wellness offerings, as well as an in-depth look at some of the island’s most romantic accommodations.