Breaking: Kristian Ayre Appointed Director Of Loyalty & Direct Digital Channels At St. Joseph Communications

As St. Joseph Communications [TCO] continues to to arm itself with more and more tool to complete in the media landscape, the organization is also beefing up its talent pool. Kristian Ayre has joined St. Joseph Communications as Director of Loyalty & Direct Digital Channels. In the role he will lead a team responsible for optimization of Direct Digital Channels, including email and web subscriptions, in addition to delivery of insights related to the digital loyalty behaviour for St Joseph’s publishing brands.

Prior to the move he held a similar role at Rogers before the company sold off a number of its media assets to St Joseph’s.  Kristian  has also held management roles including Manager, Marketing Strategy and Analysis at Publicis Sapient; and ALDO Group at Senior Marketing Manager, Consumer Insights and Analytics.

What this means for St. Joseph Communications? Why it matters?

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The above represents other recent changes in the communications and public relations industry across Canada.