As St. Joseph Communications [TCO] continues to to arm itself with more and more tool to complete in the media landscape, the organization is also beefing up its talent pool. Kristian Ayre has joined St. Joseph Communications as Director of Loyalty & Direct Digital Channels. In the role he will lead a team responsible for optimization of Direct Digital Channels, including email and web subscriptions, in addition to delivery of insights related to the digital loyalty behaviour for St Joseph’s publishing brands.
Prior to the move he held a similar role at Rogers before the company sold off a number of its media assets to St Joseph’s. Kristian has also held management roles including Manager, Marketing Strategy and Analysis at Publicis Sapient; and ALDO Group at Senior Marketing Manager, Consumer Insights and Analytics.
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